THE IMPORTANCE OF FACEBOOK ADVERTISING

 

    This week's chapter took a very narrow and focused approach to the business side of social media by honing in on Facebook. Being able to utilize Facebook advertising can be one of the biggest ways to pass your competition and reach a much larger base audience. Facebook is one one the most used apps on a daily basis so being able to take advantage of all of its features is extremely important. 

    Some of the statistics that shocked me the most and overall proved the point that Facebook advertising is worth it are going to be discussed. The first statistic is how 96% of social media marketers state that  Facebook advertising has an overall positive return on investment. The second fact is that Facebook is the most popular social media advertising platform today. The last piece of information is that in 2021 Meta generated over $140 billion in ad revenue. This shows how popular and important  Facebook advertising has become in 2023    

    At the end of the day no matter the size of the business  Facebook advertising can be very useful and effective. It should be something that all businesses look into and possibly budget for in the future. Being able to reach the largest and most diverse audience possible will always be a  good thing and it's important to utilize these tools early before the overall pricing increases out of your specific price range.