TWITTER CONTENT STRATEGY

    This week's chapter does a great job of explaining how to break down each individual post depending on what your specific goals and intentions are. However, no matter your intentions there are many important aspects to understand that will help all businesses of all sizes to excel on the Twitter side of social media. There are many key points to look at but I hope to explore the most important information and dive a bit deeper. 

    One of the most important pieces of information to understand is how consistent and similar these tips are compared to other social media platforms. This can be super helpful because being able to use the same information and cross it through multiple platforms can create tons of benefits for almost no extra work. These tips include keeping posts short,  promote conversation more than product, posting visually appealing content, and running promotions. All of these tips can take your presence on Twitter to the next level but also all other social media platforms. 

    There are Twitter specific tools that you can experiment with and customize to promote engagement within your audience. These tools include Twitter Chats, Account Takeovers, Direct Messaging and Live streaming. Understanding and mastering these tools can really grow and strengthen your Twitter specific audience.