THE IMPORTANCE OF SNAPCHAT MARKETING
This chapter does a great job of taking a deep dive into the specifics and importance of marketing when it comes to the platform Snapchat. Just like the previous chapters many of the great tools that are discussed within this specific chapter can be applied to many if not all other social media platforms. Snapchat is one of the more unique social media platforms so it is important to develop a strategy that is tuned to help produce the most amount of positive results.
If you decide to integrate Snapchat into your social media marketing campaign it is important to know and understand all of its features. These features include filters, lenses, Snapchat director mode, and much more. Being able to decide which tools you want to use can help grow and diversify your overall audience within Snapchat. These tools can also help you better communicate with your audience which can provide many great benefits as well. Overall, Snapchat provides many great ways for you to market, communicate, and express your creativity to your audience which will allow your online presence and identity to shine.
The other great thing about Snapchat marketing is how creative forward it is. Snapchat really pushes its users to bring out their creative side by providing tons of tools at your disposal. Having the ability to market your business in a creative and truly traditional way is what sets Snapchat apart from other social media platforms.
Snapchat is absolutely a unique platform. Although other platforms allow you to DM people, the main use of Snapchat is texting people. I love Snapchat because I can send pictures, videos and I can text my friends. You can do that on iMessage but it just is not the same. I totally agree with you that Snapchat utilizes their creative side. The filters and tools on Snapchat are far superior to those of other social media platforms.
ReplyDeleteI find it really funny that I have been using snapchat's tools to make a lot of my artwork so I can use for other social media platforms to market on, but I never actually promote it on snapchat. Maybe I should start.
ReplyDeleteI like how more and more brands are utilizing Snapchat for their marketing. I just hope that these brands don't overuse it and make it a corporate wasteland.
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